Vetements has at the end of the day tested the form framework – with the announcement today that it won’t just be crossing out its forthcoming SS18, yet dumping the runway through and through. Addressing Vogue’s Sarah Mower, inventive executive Demna Gvasalia stated: “We are not going to show in the classical system anymore. I got bored. I think it needs to enter a new chapter. Fashion shows are not the best tool.”
The Parisian brand had officially moved to join the Couture plan and was accepted to appear in Paris toward the begin of July. Rather, they will display the gathering to the press in a showroom. “I’m going to have a young band from Vienna playing at the opening event, but that’s it,” he told Mower.
Gvasalia trusts the dismissal of the quickly paced design machine will help the brand over the long haul. “The most important thing is to stay sane and human. I keep saying that to Guam (Gvasalia), the most important thing now is that we must enjoy what we do. Luckily, we’re independent. That’s the joy of Vetements.”
The planner isn’t precluding coming back to the runway once more. “We will do something when there are the time and the need for it. It will be more of a surprise.” Watch this space to perceive what’s on the horizon for Vetements.